Alvarez Duque, María José2022-08-122022-08-122020https://dspace.marymount.edu.co/xmlui/handle/4444.1/712The theme covered in this work is about how the evolution of advertising photography impacts consumers in Medellín. There are several ways to make an advertisement that contains photographs attract more consumer attention than one that does not have any type of image. For this, an investigation was carried out by means of a survey directed at 38 inhabitants of the city of Medellín, which allowed affirming what was previously consulted and answering the question asked. In turn, in this research, a collection of historical data on photography and advertising was made, where information from our country was taken into account, and a small trace in the timeline. Some elements that are used to make the image look attractive and catch the consumer's attention are the saturation of the colors, the quality of the image, the lighting, and the way the advertisement is organized. When an advertisement contains an image to show the public, the product builds trust and gives customers an idea of what the product actually looks like by motivating the desire to purchase it. For this reason, advertising must complement an image.esFotografía publicitariaPublicidad - MedellínThesis