Gutiérrez Medina, Amalia2022-08-122022-08-122020https://dspace.marymount.edu.co/xmlui/handle/4444.1/709Multitasking has become a regular part of everyone’s daily life, it is used without being fully aware and without knowing the serious effects that it may be causing in humans. This research studies one of those areas, advertising, in which multitasking possibly intervenes, either positively or negatively. It investigates the impact that multitasking has on the minds of consumers at the moment in which they see advertising being offered by entrepreneurships, especially those of fashion, and those that are presented by digital media such as social networks. The result obtained shows the influence that, in a certain way, due to specific factors such as attention, multitasking has in people's lives, in addition to its impact on certain purchases and sales made by the entrepreneurships.esMultitaskingPublicidad en redes socialesEmprendimientoThesis