Browsing Graduation Project 2019-2020 by Author "Escobar Mesa, Natalia"
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¿Cuál es el impacto que tienen los recuerdos en las decisiones de compra de las generaciones baby boomers y centennials ? : Proyecto de Grado
Escobar Mesa, Natalia (Medellín : Marymount School Medellín, 2020)This paper evaluates the relationship between memories and purchasing decisions specifically in two generations, which are baby boomers and centennials. Therefore, this project investigates some factors that influence ...