El impacto de la industria de los influenciadores la toma de decisiones del consumidor adolescente : Proyecto de Grado

Abstract

In this research work it is seen what the influencer concept is nowadays. What are the digital environments, how do the influencers arise, how does the influencer trade work, how they make a profit and how can they be sponsored by companies to exhibit their products. Later on, it will be shown how human being make decisions and the description about who is the adolescent as a consumer in the digital era and how this is affected by influencers. Finally, it shows the impact of influencers on adolescents who are active on social networks.