Graduation Project 2019-2020

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https://dspace.marymount.edu.co/handle/4444.1/117

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¿De qué manera se percibe lo divino y lo demoniaco de los personajes en la obra "La Celestina" de Fernando de Rojas ? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Mesa Facio Lince, Isabel
The present project aims to answer, how is the divine and demonic of the characters perceived on Fernando de Rojas’ literature composition, La Celestina? Accordingly, a historical trace on the appearance of De Rojas’ work and its historical context will be carried out. Furthermore, the literary concepts; demoniac and divine will be tracked throughout the literary to understand how both terms are perceived and personified by the main characters of the story, as well as, understanding how the context impact the definition and embodiment of both concepts. In other to corroborate said information, a mixed methodology will be developed to answer the question proposed and draw conclusions based on the information obtained.
¿Cómo ha evolucionado la fotografía publicitaria y qué impacto ha tenido en el consumidor de Medellín? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Alvarez Duque, María José
The theme covered in this work is about how the evolution of advertising photography impacts consumers in Medellín. There are several ways to make an advertisement that contains photographs attract more consumer attention than one that does not have any type of image. For this, an investigation was carried out by means of a survey directed at 38 inhabitants of the city of Medellín, which allowed affirming what was previously consulted and answering the question asked. In turn, in this research, a collection of historical data on photography and advertising was made, where information from our country was taken into account, and a small trace in the timeline. Some elements that are used to make the image look attractive and catch the consumer's attention are the saturation of the colors, the quality of the image, the lighting, and the way the advertisement is organized. When an advertisement contains an image to show the public, the product builds trust and gives customers an idea of what the product actually looks like by motivating the desire to purchase it. For this reason, advertising must complement an image.
¿Cómo incide la moda en la construcción de la identidad de los adolescentes en la contemporaneidad? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Mejía Zapata, María Clara
The formation of identity in adolescents is a fundamental phase in the life of all individuals, since their tastes, their personality, their singularity are being consolidated. This research focuses on adolescents between the ages of 12 and 18 and aims to analyze the impact of fashion on the construction of identity and what role it plays in the adolescent’s life, taking into account the characteristics of contemporary times in the city of Medellín.
¿De qué manera los estereotipos físicos de las bailarinas de ballet clásico influyen en la confección de su vestuario? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) López Valencia, Laura Marcela
The physical stereotypes of a woman in classic ballet have changed throughout history, showing an influence on the making of costumes that dancers wear on stage. This research project presents the history of classical ballet, the parameters that it requires and the evolution of its costumes. Furthermore, through interviews with dancers, teachers and seamstresses of Medellín, the guidelines established for classic ballet are presented, as well as their influence in the confection of the costumes, and how these factors limit their careers as ballet dancers.
¿De qué manera la convivencia de niños entre 2 y 5 años con mascotas influye en el desarrollo de alergias? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Gutiérrez Bernal, Isabel
Today, human beings are passing through a period in which animals became an everyday thing on almost everyone’s life to the point that six out of ten families in Colombia own a pet where Bogotá, Medellín and Cali are the cities with more prevalence (Benavides, 2019). If you pretend to have a healthy relationship with them it is important to understand the benefits and disadvantages, they can bring. Therefore, this paper investigates the generalities of the relationship between having pets at a young age and allergic sensitisation, which can be understood as the disproportionate reaction of an organism to an increase sensitivity to a certain antigen ( INSTITUTO DE INMUNOLOGÍA Y ALERGIA S.A.U., (s.f)).
¿De qué manera la pintura renacentista italiana influye en la arquitectura de la ciudad de Medellín en el siglo XXI? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Vanegas Vélez, Sofía
In the present lines, it is intended to give a glimpse of the influence of Renaissance art, specifically painting (cultural phenomenon between the 1300s and 1600s) on the architecture of the city of Medellín, so far in the 21st century. How some features of proportion, design, volume, perspective and perfection have been maintained in the urban development of the city of Medellín, an influence that, over time, and more specifically in the last two decades, has not been strongly represented in the architecture of the city, but which nevertheless retains some details of Renaissance painting. The main urban focus of architecture in our days, seeks the improvement, creation and projection of the best conditions that can favor the human being and harmonize it with the environment, in these elements we can find the common factors that unite that ancient classical era, with the innovative Medellín of the present and the future
El concepto de mujer en la cultura griega antigua y su influencia en los estereotipos femeninos de la actualidad : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Isaza Botero, María Alejandra
The civilization of ancient Greece was a turning point in human history. Fields such as philosophy, economics, and politics were explored and conquered by the Greeks; resulting in the rapid development of the mainland polis and their communities. Concepts from thousands of centuries ago, are still relevant today. Legacies such as the change from myth to reason, the discovery of the earth as a sphere, the creation of democracy and the transition from geocentrism to heliocentrism, exemplify the great influence that this civilization has had on the contemporary world. The stereotype of Hellenic women, which is one of the so many concepts that has been perpetuated, resulting in centuries of repression towards the feminine, does not depart from these processes. For this reason, a historical trace was made in which the patterns of the ancient Greek civilization are evidenced, especially those relegated to the role of women. In the present research is the collection of the necessary information to understand the Classical period and to analyze at a sociohistorical level, how the stereotype of the contemporary woman was conditioned.
¿Cómo el imaginario de mujer paisa influye en las niñas de octavo y noveno del colegio Marymount de Medellín en su autoimagen y en su alimentación? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Botero Ospina, María
In this work, the imaginary of a paisa woman that has been held for several years, and the influence that it continues to have today are exposed. Without a doubt, the imaginary of this woman is crossed by beauty. Medellin is a city characterized by being classified as a place where women are "beautiful" and some historical events have been in charge of setting this paradigm. However, this has become an international problem because the tourist arrives in the territory with such imaginary and purposes that do little to benefit women. Added to this, technological advances and new social networks have been in charge of propagating that imaginary of women, creating in today's young people concerns about their self-image. As a result of this, adolescents want to change their appearance since they do not feel comfortable with it, due to the constant comparison with those "beautiful" women, either on social networks or in their daily lives. Therefore, they also begin to affect eating habits and undergo arduous exercise routines or even surgeries to change your body and turn it into an "ideal" and "perfect" one, bringing as a consequence disorders in mental and physical health.
¿Cómo el conocimiento y la apropiación del décimo segundo objetivo de desarrollo sostenible de la agenda 2030 de las Naciones Unidas “producción y consumo responsables” por parte de la industria en Medellín ha generado un impacto positivo en los ciudadanos? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Escorce Moreno, Mariana
The industrial practices that reduce social, environmental and economic costs have been an indispensable tool in the appropriation that citizens have of a behavior that, in the same way, contributes to the preservation of these resources. This research initially focuses on the development of three objectives, the first one was to define the concepts of sustainable development according to the United Nations on the 2030 agenda, from which responsible consumption and production emerge, then a context on the consumption and the environmental impact in the city of Medellín is presented, recognizing some of the actions taken by two of the most representative industries in the city, Grupo Nutresa and Grupo Éxito, who have shown an interest in being part of these initiatives and incorporating the best practices into their daily processes, to finally analyze their relationship with the habits that have been adopted by the citizens in recent years, since the United Nations Sustainable Development Goals emerged.
¿Cómo influye el servicio al cliente ofrecido por “Chef Burger Company” en su rápida expansión y acogida? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Botero Escobar, Sofía
Customer service plays a very important role in a company’s revenue and image, in its revenue and image. For this reason, the following paper presents the main aspects of customer service and how it becomes an indispensable tool and key factor for the growth of a company. In addition, it shows how customer service is implemented in a Colombian company that belongs to the food industry, with special emphasis in "casual foods,” and the way this aspect has influenced its rapid expansion and acceptance throughout Colombia, especially in the city of Medellín. This project, therefore, will analyze customer’s relationship with the company, taking as a result the customer service, which is considered by many experts the companies’ “raw material.”
¿Cómo pueden los perros disminuir el tiempo de recuperación clínica de un ser humano? Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Mejía Quintero, Valeria
This research project was carried out in the field of human health in order to determine how the dog can influence the clinical recovery of a human being who is undergoing a post-operative clinical recovery. Dogs and humans have gone through an evolutionary process that forged the relationship they have today. Thanks to this relationship, dogs can be of great help to humans when they experience a difficult situation, such as mental or physical problems, that prevents them from loving the day-to-day life. Animal Assisted Therapy, or better known as AAT has been practiced for many years and is a process in which humans benefit from animals, in this case dogs, in terms of physical and mental well-being. The methodology used was a literary review of descriptive medical research studies about how the presence of a domestic dog may influence in the post-operative recovery of a human being. From this research, it can be deducted that Animal Assisted Therapy has a clinical impact on the natural history of the disease, reducing the evolutionary time of recovery. It is found that the subjective experience of the disease improves thanks to the aid dogs provide.
¿Cuáles son los impactos físicos y psicológicos que se generan en un bebé después de un parto por cesárea comparado con un parto vaginal? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Patiño Monsalve, Juanita
Different reports in present physical, psychological and behavioral complications that a baby born by a cesarean delivery experiences, either long or short term, compared to complications in a vaginal delivery have been reported. According to previous studies, these may be linked to the baby not descending through the vaginal canal. Some of these complications are asthma, ADHD, low cognitive development of the child, among others. The objective of this research is to determine the physical and psychological impact that a cesarean delivery has in the baby compared to the impacts generated in a vaginal delivery. The methodology used was mixed, in which a survey was conducted with open and closed questions to obtain data and different opinions of women who had experienced one or both type of delivery methods. In addition, the information obtained was analyzed and compare to the theory set out in the conceptual framework. The conclusion is that cesarean delivery has no greater impact on the baby than a vaginal delivery. It is suggested to continue with this type of research as with the information collected it is not enough to be conclusive.
¿Cuál es el impacto que tienen los recuerdos en las decisiones de compra de las generaciones baby boomers y centennials ? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Escobar Mesa, Natalia
This paper evaluates the relationship between memories and purchasing decisions specifically in two generations, which are baby boomers and centennials. Therefore, this project investigates some factors that influence memories and their relationship to emotions, as these are an important part of the process of remembering and storing memories. It also discusses how marketing experts through memorable shopping experiences can impact consumer memories to influence future purchases. In addition, there is research regarding the two generations mentioned and how to create specific strategies to attract them directly, because each generation has different purchasing trends. Finally, this project concludes that the experience that brands can provide to consumers are key to generating memories in them as these may affect future purchases; and while each generation seeks different traits in brands, the brand or company should build for the customer a memorable experience with high emotional burden to impact them in a positive way and create a bond of trust with the brand.
El impacto de la industria de los influenciadores la toma de decisiones del consumidor adolescente : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Lopera Aguirre, María José
In this research work it is seen what the influencer concept is nowadays. What are the digital environments, how do the influencers arise, how does the influencer trade work, how they make a profit and how can they be sponsored by companies to exhibit their products. Later on, it will be shown how human being make decisions and the description about who is the adolescent as a consumer in the digital era and how this is affected by influencers. Finally, it shows the impact of influencers on adolescents who are active on social networks.
¿Cómo un diseño arquitectónico puede propender al cuidado y conservación de la naturaleza? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Jaramillo Pérez, Paula
The nature that surrounds us is what keeps each and every human being alive, without it we would not survive or lead the life that we have today. It is unfortunate that while the environment provides us subsistence, we ruthlessly snatch it away. This has been going on for many years, knowing that nature has existed longer than we humans have. It is time to return to the environment everything that has not been respected and what better way than through architecture, which has been partially responsible for so much damage. Design in architecture can harmonize with nature, but it is necessary for it to know it, understand it and help it in the friendliest way possible; For this, there are several techniques, designs and construction methods, although it is not enough without a complete environmental awareness.
¿Cómo los modelos económicos proteccionista y neoliberal en Colombia han impactado la soberanía del consumidor, y han determinado el desarrollo económico del país? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Jaramillo Holguín, María José
Throughout Colombia’s history, there has been the implementation of the economic models, protectionist, with the purpose of protecting and strengthening the national industry; and neoliberal, looking for economic opening and globalization of the market. These models have influenced the behavior and freedom that consumers have within the market (consumer sovereignty), to choose which products and services to buy, which adhere to their preferences and needs, generating an impact on the economic development of the country. The interest in verifying the impact of these economic models in Colombia on customer sovereignty and on the economic development of the country gave rise to this investigation, with the question how have protectionist and neoliberal models in Colombia impacted consumer sovereignty, and determined the economic development of the country? In accordance with these concepts, a theoretical framework was elaborated, that covers in a deep way the protectionist and neoliberal economic models and their applications in Colombia, the concept of customer sovereignty and its application in Colombia, and the concept of economic development and its application in Colombia. In order to find a clear answer to this question, the relationship between protectionist and neoliberal economic models with customer sovereignty, and the connection that this has with economic development, are raised; in order to conclude with structured interviews with professionals in the field of economics, in order to have a clear perspective on each model, its impact on customer sovereignty, and the relationship it has with the country’s economic development.
¿Cómo el multitasking afecta la publicidad de la compra/venta de productos de moda ofertados por un emprendimiento? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Gutiérrez Medina, Amalia
Multitasking has become a regular part of everyone’s daily life, it is used without being fully aware and without knowing the serious effects that it may be causing in humans. This research studies one of those areas, advertising, in which multitasking possibly intervenes, either positively or negatively. It investigates the impact that multitasking has on the minds of consumers at the moment in which they see advertising being offered by entrepreneurships, especially those of fashion, and those that are presented by digital media such as social networks. The result obtained shows the influence that, in a certain way, due to specific factors such as attention, multitasking has in people's lives, in addition to its impact on certain purchases and sales made by the entrepreneurships.
¿Cuál es el impacto causado por los buscadores y aplicaciones, en las empresas comercializadoras de alimentos en crecimiento que basan su venta de productos a través de las redes? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Giraldo Zamora, Andrea
Virtual commerce has been a helpful tool for multiple people around the world, especially for those who are willing to start as entrepreneurs but decide to avoid making expenses that are not essential for this type of business, especially in its beginning. Therefore, the following project calls into question whether search engines and social application, affect in a specific manner in which these ventures, that base their sales through these platforms; likewise, it wants to show how these companies are looking for methods in which to improve their positioning in contrast to other users located in cyberspace.
¿De qué manera el mercadeo de la moda genera estereotipos en la mujer actual? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Rada González, Emiliana
This research is generally aimed at determining how the marketing of the fashion industry generates stereotypes in today's women. A theoretical study of general concepts, current fashion marketing, characteristics of the fashion industry, and history of women’s stereotypes was essential. It was important to build on sources like the ones thrown at us by the British author Mike Easey, writer of the book "fashion marketing", Catalina Villa magister in fashion marketing, and Valentina Osorio creator of women's image science. Finally, it was concluded with the help of several experts on the selected topic and with the theoretical information obtained in the research that, whether there is a clear relationship between fashion marketing and current stereotypes of women that they do generates stereotypes in the current woman, in some cases conscious, in others unconscious and it creates them by fostering a perfect image of women by different means, such as advertising and social media.
¿Qué tasa interna de retorno puede esperar una persona que invierta en Colombia en una empresa de economía naranja enfocada en actividades tecnológicas? : Proyecto de Grado
(Medellín : Marymount School Medellín, 2020) Zuluaga Builes, Laura
In Colombia, the current government, led by President Iván Duque Márquez, is promoting and incentivizing the orange economy sector, providing tax benefits to companies and businesses involved in this project, with the aim of generating new jobs, attracting investors and energizing sectors of the economy such as the technology, tourism, jewelry, gastronomy, textiles, among others. However, thanks to these tax benefits, what domestic rate can an investor expect from an orange economy company? To carry out the research, a company called "Civica Mall" will be used to carry out the track of documents as this company is developing a technological product and has applied to the benefits that the government on duty is providing; In addition, for the interview and for the survey the people who will be interviewed are those that have knowledge of the current government project and about economics. With the population mentioned above and the tools to be applied for data collection, it is expected to reach the answer of the question posed.

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